Subaru Wins the Kelley Blue Book Best Overall Brand Award

Americans are inundated with brands and their messages every day, but there are perhaps no brands as ever-present in our culture as automakers. These ubiquitous companies communicate their culture and values in the ways that they represent their brand through media and advertising, and consumers develop a perception that informs their car-buying decisions. Each year throughout the year, Kelley Blue Book surveys thousands of drivers to evaluate their perceptions of major automotive brands to award their Brand Image Awards, and Subaru is proud to win the Best Overall Brand award for non-luxury vehicles for the second year in a row. Subaru also garnered awards as Most Trusted Brand and Best Performance Brand. In order to win the Brand Image Award, Subaru had the highest average scores on the 12 Brand Watch factors that Kelley Blue Book evaluates affordability, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness, safety and technology. Drivers simply love their Subaru vehicles because they are long-lasting, dependable, safe, stylish, and fun to drive. The Forester, Crosstrek, and Outback are some of Subaru's best-selling models, and these beloved SUVs scored well and helped Subaru to win the title of Best Overall Brand. Whether you're looking for a sporty new two-door Subaru BRZ, a stylish Subaru Legacy, a versatile Crosstrek, or anything in between, we're sure to have the perfect vehicle for you in our inventory. Stop by Tindol Subaru and let one of our dedicated sales specialists help you select your new Subaru today.
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